Because innovation is just the beginning, it doesn’t matter how groundbreaking your technology is, how skilled your team is, or how valuable your market is. Without a structured patent strategy in place, you’re still running the risk of your hard work being stolen by a competitor or patented by someone else. Additionally, potential investors and partners might pass on your company due to your unprotected intellectual capital.
Every good idea needs a moat to protect it. Not someday. Now.
Managing hardware IP is a full-time job. The legal complexities of patents, trademarks, copyrights and trade secrets aren’t typically taught in business schools and represent just one more hurdle in the busy life of an entrepreneur. Yet, intellectual property is more important now than ever.